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In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:
Help your clients achieve their goals. Virtually every business person has specific goals they are striving to achieve. These can include everything from increasing their market share and sales, to reducing operating expenses, to streamlining the business, to incorporating new business practices. Invest time learning the key objectives of each of your customers. Then determine how your products and services can help them achieve their targets. In some cases, you may not be able to help them but recommending someone who can assist them will be recognized and remembered. The more you can help them achieve their goals the more valued you will become.
Extracts from an article written by Robert Kiyosaki for Amazon.com as one of its 1st ever Hall of Fame inductees.
In 1983, the Harvard Business School published a paper entitled ‘A Perspective on Entrepreneurship’ written by Professor Howard H. Stevenson, that defined the differences between entrepreneurs and employees. It is one of the most articulate articles on this particular subject that I have read. While many differences were examined, I found two in particular to be especially insightful.
The first difference between entrepreneurs and employees is:
A person with an employee mindset might say, “I would start my own business but I don’t have the money.” Or “I’d love to invest in that piece of real estate, but I don’t have the down payment.” In both of these examples the person focuses on their resources, in this case their lack of money, rather than the opportunity.
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