Create Excel dashboards quickly with Plug-N-Play reports.

Whats your biggest need?

We're happy to help.
Contact our internet marketing
pros for a fast reply.


This form has received the maximum number of entries.
  • Sharebar

I recently read an article written by Dropbox titled the top ten tools for any new startup.  I’ve removed the redundant word “new” in my title. However the reason I am writing this article is to to both lightly criticise that article and to give you an alternative set of tools with some practical startup business reasons why my reasons make sense.


First of all the Dropbox article does make a lot of sense functionally. Each of the tools they suggest contain functional requirements for any startup and most businesses as well. So, understand that my criticism isn't of the functionality requirements.

Their top Ten apps – and broad or main functionality are:

  • Squarespace - Website
  • Xero – Accounting
  • Mailchimp – email lists
  • Trello – Project management
  • Segment – Customer data tracking
  • Slack – Team communication
  • Rapportive – Gmail plugin to connect Linkedin
  • Dropbox Business – file storage and collaboration
  • LinkedIn Solutions – premium networking
  • Streak – Gmail based CRM

My reason for criticism is based on the independence and thus lack of interdependence each of these apps have with each other. Each has their own authentication process and sign in, each has their own data set or information gathering component, and most of them don’t talk to the others. Yes I am aware there are workarounds and that you can join things together with the right tech skills and APIs but that is another whole layer of tech and complicated.

Why is this important? Imagine your startup is just you and a mate, and then you find a developer or a team of developers, start working with a marketer for content development and maybe you then employ a sales professional. Now you have a team of people – maybe several teams, and you need to get them all authenticated in every one of these systems – each with its own process. the more layers of complexity the more time and money is sucked out of you to onboard every new person, and the more complex it it to setup in the first place.

I’m going to focus on the primary items in this list and suggest that Microsoft Office 365 does them all better than the apps in this list, with one sign in access to everything, collaboration in each of those spaces that knows about all of the spaces, security already in place for access to data and so on.

Lets look at my alternative list:

  1. Email
    - Missing from Dropbox’s list is email. Love it or hate it, email is the centre
    of the communication workers world right now. Even if we have better internal
    tools we still need to communicate with our partners, vendors and customers,
    and email does this. Note: for small mailing lists exchange email can be used
    for email newsletters but you will need Mailchimp or an alternative at some
    point once that list gets over say 100 recipients.
  2. Mailchimp – I agree
    with Dropbox this application is critical for managing mail lists. Fortunately
    the entire team doesnt need access to it, probably only a couple of key people.
  3. Skype for Business
    – Instant Messaging, Video conferencing, Webinars, Presence, Unified Comms.
    You name it – this tool is invaluable for any team to communicate together.
    This replaces Slack – which
    also has an aggressive pricing model – if you want access to your archives
    after 10,000 messages you have to buy in. Skype for business is free inside
    Office 365, has integrated presence and IM history stored in Exchange.
    UPDATED: Microsoft Teams is replacing Skype for Business, has a massive amount of integration with external apps and Slack like communications.
  4. Planner
    – the Microsoft Planning hub is a fantastic light team based project management
    system that is comparatively similar to Trello,
    free inside Office 365, and has security tied in. It connects seamlessly with
    your data and Email - Trello
    doesn’t do either of these. If you need a heavier solution Microsoft Project
    isn’t free but available inside Office 365 and does the heavy lifting for
    project management. If you do want to use Trello which integrates nicely with
    Microsoft Teams then read
    this review
  5. SharePoint
    and One Drive for Business. Free inside office 365 SharePoint makes Dropbox
    look childlike. All the same basic functionality of storing files, version
    control and syncing to local machines are there. However SharePoint contains
    team tools like workflow, Delve,
    content meta-data tags and tight integration with the whole Office 365 suite.
    Security and authentication are the same so no extra logins required. The
    power of SharePoint may not be obvious to the causal user but there is far
    more capability for extensibility.
  6. Accounting. I wont specify a specific accounting tool here, though there
    are some reasons i don’t prefer Xero
    as a cloud accounting application. Price and price of plugins is one reason.
    Financials for Office
    is one option. Others include MYOB
    and QuickBooks Online.
    Ensuring your system has hooks out (APIs) for data analysis with tools like
    Excel, PowerBi
    or PowerPivot
    will make your accountant happy (Quickbooks
    does for instance).
  7. CRM. Microsoft
    Dynamics CRM
    can be integrated with Office 365 and can include the same
  8. Website – Squarespace
    or WordPress are good
    starting points for a cheap and easy to create and manage site. Drupal
    is a much better option for long term scalability and growth.
  9. LinkedIn
    – i’m going to leave this one here for the same reasons Dropbox
    suggest it
  10. PowerBi
    – Data analysis – for everything. From Google analytics data to accounting
    data to CRM data to just about anything else you can think of.

To Summarise

I have suggested my list on an assumption that the primary authentication anyone needs for everything is email. You need an email account to create an account anywhere else. A start up, like any established business wants and needs to control information and data flow for security and potentially legal reasons. Having one place to manage as much of your security as possible limits the exposures and risks of data leakage. This is especially important in a startup who maybe be working with new technology or an advantage that needs secrecy.

Microsoft Office 365 provides that Email account, authentication and security. For no additional cost or signup requirements and with one single download and install you then get access to all the productivity apps of Office, Instant Messaging, High Def Video Conferencing, Planner, SharePoint and One Drive for Business and even PowerBi with some licences. There’s 5 of the ten straight up, though I would argue the tightly integrated combined power of these is far higher than the non integrated combined power of Trello, Dropbox, Slack and Rapportive. Add PowerBi and Dynamics CRM with the same authentication if you need them.

The only separate items are accounting, Mailchimp and LinkedIn, each of which your entire organisation doesn't need access to anyway.

With Office 365 you have now dramatically reduced cost, simplified your onboard and offboard process for employees, gained tight edge control security. All your data is in one authentication space and not constantly bouncing between several.

Like us on Facebook

What people say..

Deciding to start a web based business was nerve wracking. With absolutely no experience in website construction or operation I was very lucky to be introduced to Jethro through a friend. Jethro developed our initial web sites for us in a very cost effective way – making sure that we understood the implications of all our design and functionality requests along the way. Tim Miller who handled all of our development and later upgrades, was always available in short order to answer questions, fix things I broke and suggest later improvements as new, better versions of web based technologies emerged. Their integrity allowed us to focus our attention on building our business and not worrying about building our website.

— Mike Biasatti - EMS Flight Crew