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Choose great images for your Facebook ads

Facebook have been creating some great content helping business owners better utilise their business pages. This latest article talks about how to choose great images for your Facebook ads that pop out in peoples feeds, ensuring you get seen and hopefully clicked on.

And of course the whole point of Facebook advertising is to drive customer engagement, attract visitors to your website and make sales or inquiries you can convert. So that first impression is vital.

The photos should have single focal points, visual consistency, work for mobile and be eye catching.

Why should you be running campaigns on Facebook or your website even?

Jeff Bullas says:

Marketers need to realise that a strong trend is emerging called continuous marketing. It doesn’t mean that you shouldn’t run “campaigns”. The reality is that being found online (found in

social network updates, Twitter streams and in a Google search) requires constant SEO activity and content creation, publishing and marketing.

clip_image006Creating, curating and marketing content that is fed into the jaws of the social media beast needs to be relentless or you will be left behind and you will be lost in the web noise.

To do this well requires implementing marketing automation that leverages your time and resources.

If you need help choosing your photos, creating your ads, running campaigns or just better photos then talk to us today

Office 365 Updates

There are a lot of updates in the last 4 weeks since I last reported. Most are admin or backend updates. The major one being the admin panel has been completely updated. If you login to office 365 as an administrator you will see the new admin panel now by default. Ask us if you have any questions about navigating it.

SharePoint and One Drive for Business sharing invitations now last 90 days. If you share a document or folder with an external user, the email invitation link now lasts for 9o days before it automatically expires.

The One Drive for Business website has been upgraded to a new clean, intuitive, and beautiful interface. You can switch between tile or list views while easily organizing with drag-and-drop functions, and many other improvements. You can switch back to the existing “classic” experience, with a link on the bottom left of the screen. Eventually the “classic” experience will go away, but not until Microsoft has listened to feedback and ensured everyone is ready for the change.

Talk to us about the Office 365 Features you are not currently using

Is Your Website Working For You?

Do you receive good quality inquiries that you convert to sales? Are you selling products through your site?

Many businesses have websites that have sat idle for years. What is known as brochure ware sites are simply nothing more than an expensive business card or flyer about a company with an about page usually out of date or information that isn’t really relevant to selling anything, maybe a products or services page and hopefully a contact page with contact details.

We have surveyed hundreds of websites for 7 main components that we believe are essential if a website is actually going to sell anything, attract new customers, or even get enquiries coming in. Most unfortunately fail in 5 or more of these categories.

We can analyse your site for $99 and provide a full report of what your site is doing badly.


CONTACT US NOW FOR your Site Analysis

Understanding Power Management on Surface Devices

Surface is in a class of devices that uses Modern Standby rather than traditional S3 Sleep. This allows Windows to manage power consumption right down to the individual hardware components. The net effect is near instant resume times and more efficient power consumption (read longer battery life!) Modern Standby also helps keep devices protected by installing latest Windows Updates even when users are on the move and the device is in standby.

Microsoft recently released two videos as part of the Microsoft Mechanics series to help you learn more about Surface power management with modern Standby and how to troubleshoot and pinpoint issues by creating and analysing sleep-study and energy reports for affected devices.

Microsoft also released recent updates for Surface Book and Surface Pro 4 devices including a set of Microsoft and Intel driver and firmware updates that help you make the most of Surface power management options.

ask us how if you need to know more

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Website Health Check


Do you wish you had your own Digital Marketing Manager with over 20 years’ experience to look after your website? Why not borrow us?
We will quickly and expertly review your website against a set of 7 major criteria and 26 specific points, create a high level report and provide prioritised recommended actions to help you create a more effective website.
For only $99* you can find out:

  • How to optimise your website as an effective sales tool for your business
  • Ways to ensure your brand is reaching the right audience
  • If you are getting a return on your marketing investment

*Some terms and conditions apply.

Contact us by 15 March 2016 for your Website check. Mention this newsletter and get it for only $49

Choose your Communication Method

These are some guidelines for communicating at work. There are now so many channels to contact each other, but how do you choose to one – and what is right? Of course there is no one right answer but the following diagram gives you some ideas depending on the urgency of the message.


Remember, although email is usually best for when you need a digital “paper trail", the downside is that some people’s emails are overflowing with unread messages. In many email programs, your message may end up in the junk mail, social or promotions tabs, or clutter.

If that happens, the person might never see it.

Bottom line, if you have an urgent matter to discuss, email may not be your best bet.

Instant message tools such as Skype for Business not only give you a great paper trail with all conversations recorded into your outlook mailbox, but can also show presence – indicating someone’s availability for a quick chat or call. And in Outlook if you start an email that persons presence will also appear give you a clue they might just see the email more quickly.

Talk to us about improving your communications with staff, customers and suppliers

Cutting Business Costs

There are many ways to cut business costs, but today I just want to focus on some less obvious and often hidden costs.

Review your Web and email hosting services.

Many businesses “set and forget” these services. Often that means paying for capacity or utilisation that is not realised or needed. If you host with Jethro we regularly review this for our clients. If you don’t, why don’t you ask us to review your current arrangements and costs. We may be able to give you a better deal. Even if you do feel free to ask us if you have the right service for your current situation.

Insurance costs can be cut by comparing and shopping around

Business insurance costs can add up easily to a hefty annual amount with public liability, vehicle and other business insurances. If you manage this yourself, then shopping around can easily get you a better deal as insurers will often give you a deal to keep you or acquire your business. Or consider using a broker to do the hard work for you and get the best deal for you.

Utilising Technology Better

Technology improvements are often a great way to reduce your costs by being more efficient and using cheaper services. Cloud based services are generally cheaper than on premise services, and reducing overhead costs is always good for business. Automating standard process, matching accounting information automatically, improving customer communications though some automation and workflow tools is very simple and a great way to reduce staff overheads.

Of course this is just scratching the surface. Here at Jethro we have spent over 20 years helping our customers find expense leakages and drive down costs.

Talk to us about how we can reduce your overheads and improve your profitability

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Today I am providing some answers to common questions we get asked and not just focusing on Windows 10. However I will have one little Windows 10 section as well for those who have updated already.

Are you actually harnessing the power of Office 365?


When you made the strategic decision to move some or all of your business to the cloud with Microsoft Office 365 that was a good call. But since you made that call have you actually extracted as much value from this tool as possible, or is a large part of your investment lying there just untapped?

With our free customer audits we offer the opportunity to discuss what you have in place and what you don’t but could be utilising. Here’s a quick checklist. Are you utilising the power of these products?



Major Benefits

Who should use

Skype for Business

Instant Messaging and Hi Def Video conference communicator for staff, customers and suppliers

Find out about Skype for Business

Hi Def Video conversations

Instant messaging

Presence indicator

Tightly integrated with Outlook

Presentation and webinar system

Any business with multiple staff

Any business with customers or suppliers who use Skype or Skype for business

Anyone who uses Outlook heavily

Anyone who needs to share their content via voice conference or webinar (private or public)


Document management system

Find out about SharePoint

Multiple version management

Single point of reference

Reduce attachments in email

Remote / mobile access to documents

Collaborative (multi user) editing

Any business creating and sharing documents, spreadsheets, video content or PowerPoint decks

Any business with staff roles and security levels for access

Any user who has more than one device (e.g. laptop and PC, or tablet and mobile)

Any business who collaboratively creates documents


Note taking application that includes web clipping, email saving and screen shot saving

Find out about OneNote

Organise notes, to do lists, screenshots, and other important information in one place.

Easily share some or all of any notebook with multiple people as read only or read write

Automatically syncs across every device you own with no need to save

Anyone who writes to do lists

Anyone who needs to store important information like passwords

Anyone who needs to share with staff important information e.g. shared notes about customers

Anyone who needs to create screenshots and turn them into images


Delve displays information that is most relevant for each person based on the work they are doing and the people with whom they are engaging

Find out about Delve

Surfaces information already being created in the organisation by other people you might not know about

Improves collaboration

Integrates with Yammer

Any business with a team working on a projects or shared work

Any user wanting to find other documents in the organisation

Any business with 3-5 or more staff who create and edit documents


Private Enterprise Social Network.

Also allows connection with external networks

Find out about Yammer

Find information and answers to common questions easily

Communicate with peers and colleagues on projects and documents

Network with others inside and outside your organisation

Any business with multiple locations or remote workers

Any business that works with customers or suppliers who also use Yammer

Any business that runs projects


Online publishing tool

Find out about Sway

Create and share polished, interactive reports, presentations, personal stories, and more

Any business creating presentations or reports

Any user creating content

Anyone needing to provide a slick looking web presentation of their information or data

Contact us now to if you haven’t had your free audit or want to know more about any of these products.

SEO Is no longer an option for business it’s a Must

Here is a fairly long explanation of what SEO actually is if you ever wondered just what those telemarketers are offering when they ring up and say they can put you on the front page of Google. I debunk the myths and explain the actual science of SEO so business owners can understand it.


  • SEO – Search Engine Optimisation – commonly referred to as getting on page one of Google for a search. However there is a lot more to it than that. It is actually about ensuring that the website has all the components in place to assist the search engine crawlers (Bing Yahoo and Google) to rank you correctly. There are a number of components and I have attached a cheat sheet that describes most of these.
  • SEM – Search Engine Marketing – paying for ranking improvements by the use of AdWords, Click marketing and other techniques.
  • SMM – Social Media Marketing – very broad term around utilising social media as a marketing tool
  • Black hat SEO – refers to aggressive and often “bad” methods of attempting to “game” the crawler algorithms by taking advantage of them. Usually a short-lived approach and is generally only used by the scammers – those who call up in a foreign accent and tell you they want to help you improve your SEO. While these often work well for 1-2 months the end result is usually a lower result as you can get blacklisted for doing it.
  • White hat SEO – the professional approach to doing it right using known techniques that actually work.


There are some easy ways to define measurement and then a whole range of additional metrics that are far more in depth and specific. The first task is of course a goal or goals that need to be set in order to measure improvement of the metrics against those goals. For example measuring the number of people who come to the site isn’t really relevant without adding in calls to action and then measuring those calls to action. Then you can determine if a particular piece of work changed any of those things.

Using Google analytics is extremely important and should be enabled by your web developer. If you are not sure ask us. Metric management is about tracking the specific stats against a goal and the changes as you do things. Google analytics can measure how many people clicked on the contact form page and how long they stayed there, where they came from and where they went next. Some of the specific things that can be measured external to the google analytics are the number of enquiries you receive from the website forms. This can then help us create a ratio as follows:

no of people viewing a sales page : no of people clicking from the sales page with a call to action to the contact form page : no of enquiry forms received : your conversion from those enquiries to sales. Example 1000:150:8:5

This then allows you to set a goal around that ratio metric – e.g. increase the numbers or improve the ratios.

The actual measurement then requires three things:

  1. A measureable goal
  2. The stats being collected from the website
  3. And the additional stats provided by yourselves.

Additionally Goals themselves should be what is known as SMART goals:

Creating S.M.A.R.T. Goals

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Timely

Specific: A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” questions:

  • Who: Who is involved?
  • What: What do I want to accomplish?
  • Where: Identify a location.
  • When: Establish a time frame.
  • Which: Identify requirements and constraints.
  • Why: Specific reasons, purpose or benefits of accomplishing the goal.

EXAMPLE: A general goal would be, “Get in shape.” But a specific goal would say, “Join a health club and workout 3 days a week.”

Measurable - Establish concrete criteria for measuring progress toward the attainment of each goal you set. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

To determine if your goal is measurable, ask questions such as……

How much? How many?

How will I know when it is accomplished?

Attainable – When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.

You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them. When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

Realistic- To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress.

A high goal is frequently easier to reach than a low one because a low goal exerts low motivational force. Some of the hardest jobs you ever accomplished actually seem easy simply because they were a labour of love.

Timely – A goal should be grounded within a time frame. With no time frame tied to it there’s no sense of urgency. If you want to lose 10 lbs, when do you want to lose it by? “Someday” won’t work. But if you anchor it within a timeframe, “by May 1st”, then you’ve set your unconscious mind into motion to begin working on the goal.

Your goal is probably realistic if you truly believe that it can be accomplished. Additional ways to know if your goal is realistic is to determine if you have accomplished anything similar in the past or ask yourself what conditions would have to exist to accomplish this goal.

T can also stand for Tangible – A goal is tangible when you can experience it with one of the senses, that is, taste, touch, smell, sight or hearing.

When your goal is tangible you have a better chance of making it specific and measurable and thus attainable.

How do we do this?

SEO is primarily about two things – Content and Currency.

Search engines rank you for the content on your site. They crawl words within context looking for relevancy. They look for timeliness or recentness.

This has to be developed backwards from the goals.

First you have to develop an avatar or a generic target customer. You create a mythical person who is your ideal next customer – the person you want to be having that phone call with selling your services. Once you identify the problem that person has that you can solve for them, then you need to work out how they find you. E.g. what was the problem? What words did they type into google to start finding solutions to the problem? How did that then find your website? When they found your website (page on your site) how well did the words you wrote confirm for them that you know how to solve their problem and convince them to contact you?

This leads you or us then to the ability to write content for your site that meets this objective. The more pages that can be written describing the real problems your customers have and how your company solves them. The more keywords there are that can be crawled by the search engines and the higher you will rank for those keywords. Adding in external links and other reference material, and then being referenced by other sites, analysts, uni students doing assignments on that problem and writing websites about them, etc. will help your rankings.

SEM – paying for it

A natural extension to the first component is to start paying for the results using AdWords and click marketing. E.g. paying for your site to be ranked higher or in suggested or advertised results sections on searches for certain keywords. Note there is no point doing this until you are already ranking well for those keywords. Your site needs to already have good content with those words before you can do this effectively.

SMM or Social Media Marketing

A powerful tool to massively leverage the ability for people to find your content and also improve SEO is SMM. This is extending the content you write on your site out into social media space – LinkedIn, Google+ and Twitter are probably the best places and definitely Facebook as well. Each space has a different set of “rules” and ways to work and Twitter and Facebook also have the ability for you to pay money to advertise.

How do we help?

We have a very specific targeted approach to this and can assist at any one of three levels:

  • We can do everything for you including writing the articles
  • We can assist you by doing the technical and web stuff after you have written the content yourself
  • We can teach you how to do it yourself and then stand back and let you go to it on your own.

Our approach is simple.

The first step is to have a planning meeting where we assist in working out goals, setting a timetable of 6-12 months for content creation, determining the scope – e.g. website alone or extending to Social Media

From there we can help you work out who does what and what the cost will be.

Each step we take helps you identify the goals, how will measure it – who does what and how much it will cost. No black box “pay $40 a week and we will get you onto page 1” false promises.

Contact us today if you want a free analysis of your website for the 7 most common mistakes most business websites make (Usually $199). If you want a free SEO cheat sheet email and I will send one to you.

Is Your WordPress site secure?

wordpress-logoWordPress is one of the most popular CMS (Content Management System) website software out there. We have developed a lot of WordPress sites for our clients. What many people don't realise is that both the WordPress core system and all of the available WordPress plugins are vulnerable to hacking, and need to be monitored and kept up to date on a regular basis.

Keeping your website up to date will help safeguard and eliminate uninvited intruders or bugs on your site.

Nearly all of our clients take the approach to allow us to manage all aspects of the domain name management, hosting, development and ongoing maintenance. However we do allow our clients the flexibility to host elsewhere, manage the site and maintenance themselves if they wish.

Obviously we can’t be responsible for their site if issues occur if they’re choosing to host elsewhere or managing the site themselves. And unfortunately some people fail to keep their ‘versions’ of software and plugins up to date, again causing possible opportunities for hacking. The lack of updates, coupled with poor hosting environments can leave a website wide-open for security threats.

But time and time again, we have clients who do it themselves come to us pleading for us to help them out of a horrible hosting mess or to fix the site when it gets hacked or goes down.

Where there are WordPress sites there are hackers, and over time we’ve seen an increasing number of hacking attempts and malware on WordPress sites. We daily get reports from our managed sites indicating the targeted attacks occurring and the successful blocking of those attempts.

What Jethro does for our managed WordPress clients

  • Our servers are entirely owned and managed by us. There are no other resellers or websites on the server that we don’t have control of. When you host with crazy domains or any of the other cheap hosts you are subject to the fact that there are hundreds of not thousands of other sites on the same server – and while your site might not have any issues something happening to one of those other sites might cause your server to go down.
  • We monitor the servers constantly. Both at the server level where we receive text message and email notifications if something occurs, and at individual site level.
  • We harden the security of the default WordPress site way beyond the standard install. The standard install script most hosters offer for DIY leaves folders unprotected, easily guessable admin user names and no usually no password complexity requirements. We ensure that the site is as hard as possible to get to.
  • We don’t install 35 “that might be nice to have” plugins that may cause compatibility issues, security flaws or other issues. Every plugin we use has been tested over a long period of time, is compatible and has good developer maintenance.
  • We offer a maintenance service level agreement for all our clients that includes regular off server backups, plugin and core updates, documentation of all changes made and easy recovery if problems occur and active monitoring of the site.

Talk to us today about your WordPress website and ask us for a quick analysis of the site for potential problems. Better yet let us maintain this business asset for as little as $550 a year.

Welcome to the New Windows 10

Your Start screen

The Start menu is back—and it’s more personal, more organized, and more fun than before. Go to Start Windows logo icon on the taskbar on your keyboard. You'll find your most used apps on the left, the All apps list, and shortcuts to other locations on your PC, like File Explorer and Settings

win 10 start screen

Windows 10 Store

win 10 storeThe Store is a one-stop shop for music, videos, games, and apps.

Try out an app before you buy it, or pick a free one. Your Windows 10 apps will work on all your Windows 10 devices.

Application Switcher and Virtual Desktops

Click the application switcher for quick access to all your running apps. Or create and switch between virtual desktops.

win 10 desktops

Follow us on Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces then connect with me:

All content © Tim Miller. Feel free to share or send these emails on. If you want to unsubscribe just reply with Unsubscribe in the subject.

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What people say..

I have recently had the opportunity to use the services of “Jethro Management” to work with me on some business planning, coaching, etc. Whilst we are still not completed yet in what we are working on, I can honestly say that Tim and his staff have been very professional in every way.

— Gary Wakeling (GHS)